eos interactive developed a multiplayer racer for two players and eleven artificial opponents as an exhibit for BMW´s MINI at international trade shows – sheer racing pleasure through Kart controls.
Easy to learn, hard to master – this is the fundamental principle of the game. With its easily accessible interface and an adaptive level of difficulty, this multiplayer game triggers the competitiveness of every user.
The strong design of the brand is vital for MINI’s unique role in the market. The challenge was to transport the CI into a virtual and interactive environment without neglecting the principles of game design. This was
successfully achieved by a close communication with the MINI brand managers. The colors, the booming metropolis, the architecture – everything in this world is MINI.
The Kart feeling – longer, wider, lower - being the role model for the MINI, is implemented by the hardware interface, the direct steering and the chosen perspective.
Client: BMW AG / MINI
Project description (.pdf) | Image 1 | Image 2 | Video, 44 MB (Windows .wmv | Quicktime .mov)